This is a form of social media often overlooked by marketers, and I believe a very powerful form of social media at that. Social bookmarking, and the sharing of documents, pictures, thoughts, etc is a great way for people to let others know about important or fun things.
Reddit is a social media site that allows anyone to submit links to news articles, blog posts, pictures, or other web content. Once submitted, Reddit users vote content up or down, potentially driving hundreds or even thousands of clicks and visitors.
Reddit has been around since 2005, but has tended to trail, first, Delicious and, more recently, Digg in social media’s crowd sourced news segment. But now that trend is changing, possibly creating — or at least enhancing — another social media marketing opportunity for ecommerce entrepreneurs.
Reddit’s Growing Influence
In February, Mike Schiraldi wrote on the Reddit blog that the service had exceeded one billion monthly page views from some 13.7 million unique visitors. According to other published reports, Reddit’s February performance represented a 200 percent boost in monthly traffic in just one year and an increase of 20 percent from the prior month. And the site has continued to perform very well.