This is a good article about knowing the benefits of PPC advertising with Adwords. If you have chosen to do your own campaign, this might be something helpful. If you have tried to run your own campaign with minimal results…Call ME. I can show you like business that I run, and we can use it as a yard stick for comparison.
When you have a traditional business, what would you do to increase your brand’s profile? Advertise!
Advertising online can be extremely complicated, or can be kept extremely simple. The best part about internet is that advertising efforts immediately can be measured. You can immediately track how your advertising dollars are converting. In traditional advertising this a lot harder.
Google vs Other Online Advertising Platforms
Google is the largest advertising company in the world, with merely $20 billion annual sales. There are other players big and small in this market too. Bing, Yahoo Ads Network, Facebook and other all aim for a piece of the same pie. But if you cant do it with Google, then you definitely cant do with the others. Google first then the rest.
What is Google?
Google one of the most popular search engines has be come the most intensive online advertising network in the world. On one side Adwords, where you can place ads, and on the other side Adsense, the network that publishes all the advertisements placed with Adwords.
Adwords is one of the most sophisticated advertising systems in the world. You can set up an account within minutes and you can have a campaign up and running within 15 minutes. But is your advertising campaign effective? You need some tools to have an effective campaign.