The phrase Publish or Perish was coined to describe the pressure in academia to continuously publish new scholarly work to sustain, or further, one’s career. The effort built credibility, a following and a reputation.
The importance of building credibility and trust in today’s marketplace cannot be overstated. Your new “weblog” is the “library” which stores and organizes your features, fact sheets, news and ideas. It quickly becomes the customer’s reference center, the press’ resource center and employee information center.
Blogs are also much more search engine friendly than the average website because recent changes by Google to its search process penalizes stale websites and rewards constantly updated sites such as the blog. The result is increased traffic to your website homepage, or specific pages, through links.
Every posting to your online publication uses new words and phrases meaning you are constantly anticipating what prospects may be using in their search phrases.
The range of articles you develop not only provides more value to your readers, but also demonstrates that you are a reliable resource in your field. The world is full of facts, promotions and advertising. People don’t want more of the same. They want something they can believe in, enjoy and engage in. They would also appreciate some guidance from reliable sources; someone to explain; to keep them up to date; someone they trust.
A blog can easily be added to your existing website and it allows you to gather instant feedback from reader comments. A good blog should be updated no less than once a month and can be updated as often as hourly. The content you develop can then be adapted for use on other search-friendly platforms such as Box.Net, SlideShare, YouTube and Email marketing.
Finally, don’t forget to let the local press know about your blog. They will appreciate having a resource on your industry and background information for story ideas.
To explore the purpose and content of your weblog, contact Charles McNamara at SHOW & TELL.
If our ideas aren’t worth a nickel, you won’t owe us a dime.
Phone: 720-951-0001. Email: cmcharlesmcn@gmail.com
Take a look at: Seven Content Strategies to Build Trust and Measuring Blog Influence
Why photo (c) Shashi bellamkonda
