This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of. Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites.
Marketers turn to social media for PPC advertising
Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which is not surprising given paid search’s tenure and continued effective use among online marketers.
Yet the latest annual findings from Search Engine Marketing Professional Organization (SEMPO) and Econsultancy indicate paid search marketers are increasingly turning to PPC advertising on social media channels to complement traditional search engine placements.
More than half (52%) of companies worldwide vouched for the “moderate” or “huge” impact social media has had on their search engine marketing programs within the last year. Add that to the growing number of social media channels offering a PPC advertising model, and it’s no wonder 47% of North American companies are running PPC campaigns on Facebook, and more than a quarter (27%) are doing so on LinkedIn. In addition 18% of companies are PPC advertising on YouTube, and 15% on Twitter.
Although these percentages are dwarfed by those of North American companies advertising on Google and Bing/Yahoo!, major search engines aside, it’s clear companies prefer PPC advertising on social media channels to smaller engines like AOL and Business.com.
