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Moms with smartphones spend over 6 hours a day using mobile
With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, relying on technology to keep them organized and connected wherever their busy lives take them.
Smartphone ownership is higher among moms than the general population, according to March 2011 research from parenting website BabyCenter. Nearly six in 10 moms have a smartphone, vs. 50% of all internet users. Overall, 62% of mom respondents told BabyCenter they use the mobile internet regularly, up from 22% just two years ago.
Moms use their smartphones for somewhat different purposes than the general population, according to the survey. Mothers were significantly more likely to access games, social media and health information, and somewhat more likely to check the weather, listen to music or shop via mobile. They underindexed on accessing content like maps, productivity tools, and financial and business information, suggesting they’re sticking to activities to help—or help occupy—their families.
