I like to post anything I can find about Social Media, good or bad, because I like to provide as much data as I can about the topic. I think social media impacts on business are highly debated because the traceable data can’t be captured in a tangible format across the board with all the different social vehicles at a companies disposal. Look at this much like electronic word of mouth advertising, if you embrace it, it can become one of the largest ways that people hear about your business.
Email has best integration with mobile and social tactics
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.
According to research from marketing software solutions company Unica, marketing integration is very much a work in progress, and for more than just social media. Adopting cross-channel campaigns is a challenge, and many barriers remain to integrating online and offline data. And for social media and mobile, tactical integration with the rest of the marketing department is often a ways off.