The future is mobile. Google realized this a long time ago and directory publishers, review companies, social applications took the leap some time ago. With wireless broadband moving the way it is, could your business be an early adopter?
In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by the end of the year, which would represent a nearly 30% increase over estimated 2009 levels. Research from Nielsen suggests the jump may have been even larger.
According to the measurement firm’s “State of the Media: Mobile Usage Trends: Q3 and Q4 2010” report, the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010. That brought the total number of US mobile video viewers to just shy of 25 million by the end of the year.
