If you have used Denver Newspaper Agency, Dexknows, or Yellowpages.com then you have used Marchex. This acquisition should allow the ability for all resellers to advertise in places that they couldn’t touch before.
If you don’t know about Marchex or the services they provide, I would highly recommend doing some research before you employ a company that uses this platform for PPC distribution.
Seattle-based Marchex, an online advertising and search company, is acquiring Billerica, MA-based Jingle Networks for up to $62.5 million in cash and stock, the companies announced today.
Marchex (NASDAQ: MCHX) says the combination will allow its advertising network to reach more than 500 million phone calls annually. Jingle Networks provides advertising to mobile carriers and network operators, with ads featured both in phone calls and through mobile apps. Marchex also singled out Jingle’s voice search operation as a key part of the acquisition.