Ecommerce firms looking to develop their online marketing strategy could benefit from recent advice from an industry expert.
According to Mike Seddon, founder of KKSmarts.com, it is vital for businesses to identify their target audience in order to reap the benefits provided by the internet.
By doing so, companies are able to establish a method of promotion by assessing the main reason members of the public visit their website, he argued.
In addition, Mr Seddon highlighted the need for firms to work out the reasons behind the development of a page in a bid to ensure they are successful in online marketing.
“Some businesses decide that the website is going to be the vehicle by which they sell their services, some businesses will decide that it’s not where they’re going to sell from,” he explained.
Mr Seddon also encouraged companies to be specific when considering phrases for search engine optimisation, rather than concentrating on broader terms.
“If you’re a well-known brand name you probably want to rank highest on the name of your brand,” he remarked.