Still think that SEO is the only way to go?? You might read this article from CNN.com
NEW YORK (CNNMoney) — Google’s recent change to its search algorithm has dramatically shaken up the businesses of websites that moved up or down its search rankings. Sites whose rankings rose to the top found that their traffic and revenue soared — but the adjustment had an equally devastating effect on those that were dropped. The Online Publishers Association, a group of content producers comprising many of the Internet’s largest properties (including CNN.com), estimates that the algorithm change shifted $1 billion in annual revenue.