Once only relying on online ads, Google is now tapping traditional media to spread its message.
While in the past Google only relied on online advertising to spread their message, and to attract new customers, things have changed in the past few months, as a WSJ report by Amir Efratirecently revealed. The report shows that in 2011 alone Google spent $213 million to advertise its own products in the U.S. By extrapolation, the numbers at a Global level are way larger.
This unusual ad-spending trend by a company that never needed to rely on traditional advertising in the past may be indicative of a certain decline of the search engine’s supremacy. Google is facing strong competition on many levels, including search, social and mobile – all niches of major interest for the Mountain View-based company.
Google’s ad-spend is just one side of the coin. A carefully thought through PR campaign blends with the marketing and advertising strategy to maximize results, a mix of celebrities, message and personal appeal that has always been Google’s strength. Last year alone, Google spent a fortune to produce a Lady Gaga video for Google Chrome:
And have you seen Google’s own ad for the new Galaxy Nexus, currently running in the UK and other major markets around the Globe?
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