What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook.
With Flipboard’s new so-called “social magazine,” the founders claim they want to revolutionize online advertising. Flipboard takes content already existing on the web and reformats what some consider a simple outline of information, such as on Twitter and Facebook, into a “beautified” print-magazine-styled reading experience that many find more enjoyable, company spokesperson Christel van der Boom said.