Did Twitter just leapfrog Facebook? As Chris discussed during his extensive coverage of Apple’s WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that’s synonymous …
SEO: Beware of the dark side
In my job I talk with many companies that “Have an SEO guy.” I always talk with them about the great sides of SEO and we on occasion talk about the down sides. Anyone that knows me, knows that I am a big advocate of SEO and SEM together provide a great mix. In fact I talk to alot of …
ReachLocal Receives Innovation Award from British Government
Hands down a great company to work for, but the awards that ReachLocal continues to win are the icing on the cake for me. I made the decision to work for ReachLocal a few years ago because the technology; in my opinion is nothing short of extraordinary. Everyone sells search now days, but search done right is a very different …
Should You Put Mobile in Your Marketing Mix?
This is a great article about the usage of mobile media in your marketing plan. If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …
How Searches on Smartphones Fit in the Purchase Funnel
This is a great article about mobile fitting into the typical buying funnel. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that …
Mobile Privacy, Security Now a Major Concern
Hot-button issues of the desktop web shifting to mobile Privacy, security and the possibility of being tracked across the web by advertisers are all big issues for users of the desktop internet. And now, with mobile phones more sophisticated than ever, the same issues are causing concern for the large percentage of consumers who carry around a wealth of personal …
Will Flipboard Revolutionize Online Advertising?
What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook. With Flipboard’s new so-called …
A Browser for Social Media Obsessives
This is one that I’m going to need to watch for market share of browser penetration. Yoono is a plug-in that has been available on Mozilla’s Firefox for years now. This is not a new technology in any way shape or form, I wonder if it will catch on? Source of stats Feel the need to be constantly connected to …
Tablets Quickly Become Major Home Entertainment Device
I like this article from eMarketer because of the comparison it makes to actives that we consider past times that haven’t involved computers in the past. Most owners are using their PCs less Research on tablet usage has found, since the iPad first made its way into the hands of millions in 2010, that they are primarily used for entertainment, …
How Moms Keep Connected Using Smartphones
Great information if you are looking to target a specific audience. Moms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, relying on technology to keep them organized and connected wherever their busy lives take them. Smartphone ownership is higher …