Google Dev: We Are Making Chrome Out of Kindness to Web

I found an article today on Tom’s Hardware that just made me think.  Looking at how Google views their products, the adaptation of the world wide web, and more than that…Cost benefit analysis. The obvious idea behind this move is Google’s interest in capturing those advertising revenues generated by Mozilla’s25 percent browser market share and users who are using the …

Android’s Pickpocket Behind Google Wallet

The kerfuffle painting the Google Wallet app as an innocent victim of Verizon blocking — in violation of an “open” Internet and net neutrality regulations — completely misses the forest for the trees. This conflict revolves around two ongoing industry battles. First, whether or not apps should be vetted for security, privacy, and other legal concerns before public release or …

5 Online Sales and Marketing Videos for Any Business

With 60% of business executives stating they would rather watch a video than read text (Forbes Insight Study, Dec 2010) online video’s ability to captivate potential clients – turning them in to qualified leads and paying customers – online video, sometimes referred to as web video production, is second to none.  Because of this, it has quickly become the marketer’s …

ReachLocal Chosen As Prestigious “Google AdWords Premier SMB Partner”

ReachLocal is one of thirteen marketing firms in the world to have the prestigious honor of becoming one of Google’s AdWords Premier Small & Medium Business Partners. The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ReachLocal is also the only company to …

YouTube Promoted Videos Program Tops 1 Billion Views

Businesses can’t turn their back to video advertising online anymore. More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program. In addition to sharing news that the video-sharing site recently hit the billion-views milestone, YouTube today announced some changes to Promoted Video Ads. Let’s review the Promoted Videos program, look at the latest changes, and hear what …

Mobile advertising: profit at your fingertips

The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a ‘golden age’ for online and mobile advertising. James Robinson reports. Mobile advertising is finally beginning to come of age as phones transform the relationship brands have with their customers in new, and sometimes unexpected, ways. The rate of growth is astounding, and the …

Panda Cleanup Hunting Down Duplicate Content.

Website publishers have had about three months to react to Google’s “Panda” algorithm update, which primarily targeted “content farms,” sites that the Web search giant has long aimed to squash from its results because it views their information as basically identical to that found on other sites, or just too sparse to be useful. Google claimed that Panda, at least …

Google Buys PostRank for Social Media Analytics

Google acquires PostRank to help cut through the social media noise for users and advertisers. The move is Google’s latest play to challenge Facebook in social software. Google (NASDAQ:GOOG) June 3 said it has purchased PostRank, a startup whose software sifts through social media to disambiguate signal from noise. Financial terms of the deal were not disclosed. ReadWriteWeb, which uses …

Google Wallet Puts Banks In Its Pocket

Google Inc. isn’t asking for a share of the payments revenue generated with its new mobile wallet. Nevertheless, partnering with the search engine juggernaut could be a trade-off for banks. Google plans to make money through an associated service in which merchants pay to display coupons on the phone screen. Banks may be leaving money on the table if they …