Mobile Stats: Mobile Usage is On the Rise

Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business? The continued growth of mobile device ownership highlights …

Great Retargeting entry on Search Engine Land

ReachLocal newest offer, Reach Retargeting.  Keyword level retargeting coupled with site level retargeting. The question went from “What is search retargeting?” to “Where can I get it?” and finally “How do I take my search retargeting campaign to the next level?” While there are far too many topics to address in one post, let’s take a look at the first, and …

What You May Not Know About the Boom in Digital User Data

When you’re surfing the web and spot targeted ads based on your prior searches, it’s a jarring reminder that someone — companies, websites and search engines — is following your digital footsteps. They are also following the money. The volume of personal digital data available is transforming everyday commerce, particularly marketing and advertising. Companies want to engage and interact with …

Google Gets Patent for Using Background Noise to Target Ads

Google, on Tuesday, was awarded a patent for “advertising based on environmental conditions.” In other words, Google has patented the technique of using environmental factors gathered through a device’s sensors to target ads at users. “When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with …

As Expected, Curious Consumers Begin Scanning QR Codes.

A new article from eMarketer about QR codes and their slow but continuous integration into marketing programs. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them …

Tablet and smartphone paid search clicks ‘double’

Another great article on the effects that technology on online marketing. The number of paid search clicks being made by tablet and smartphone users has soared over the last six months, new figures show. Mobile and tablet users accounted for ten per cent of all US search ad clicks in the fourth quarter of last year, representing a doubling in …

What to Expect From Mobile Marketing Tech in 2012

Mashable posted another great article about marketing trends for 2012. As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper. For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of …

Mobile Advertising Matures

Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As mobile advertising grows and matures, it seems to be undergoing the same evolution that online advertising once went through as well. However, it seems that mobile advertising is going through such an evolution at an …