Online marketing could change as Twitter unveils plans for Facebook-style pages

Is Twitter seriously gunning for the same Facebook user? Businesses looking at marketing their products online could use social networking site Twitter as the website is considering creating Facebook-style pages. In a move that could boost advertising revenues, the social website is looking into ways of creating branded pages that give tailored messages, reports Marketing Magazine. There have been limited …

How can Social Media Optimization help my business?

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough?  So what does that actually mean for my business? The implementation or use of …

SMBs Turn to Social Before Search

Emarketer.com come through again with yet another reason business shouldn’t turn a blind eye to social media.  A muct read if you are still on the fence about starting a social media campaign According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way …

Search and Social Together Aid Online Shoppers

Still doubting the benefits of “Social Media?”  This might just help persuade you.  Another great article from emarketer. Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process …