Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …
New Mobile App Aims to Make Social Media Your Friend
A potential Gem this afternoon for those who have not jumped on board the social media train just yet. A Bournemouth University expert in social media has launched an exciting new mobile application for anyone who might be hesitant, inexperienced or need to brush up their social media skills when it comes to Twitter, Social Bookmarking and other forms of …
Bootup: Facebook ‘likes’ worth more than Tweets, study finds
Social media is can’t be ignored anymore. Facebook likes seem to be a harder animal to tackle then gaining Twitter followers, but this article has some very good information as it relates to overall value of that harder to get “like.” Peter Macdiarmid/Getty Images A new study points to Facebook as the most profitable social network for companies to drive …
Posting Strategies that Encourage Engagement on Facebook
This is a great article from eMarketer on getting the most traction out of your social media. Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. …
Why Users Are More Engaged With Social Media on Fridays
Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media. Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status …
Social Media Shifts As Reliable Sources Changed Consumer Behavior
The Annual Report 2011 released by GlobalWebIndex shows a shift in the use of social media which now shapes consumer trends. The use of social media is not just limited to getting connected with people but it has also become a vital medium to introduce products and share your interests among friends and contacts. Improving site contents and utilizing social …
Google CEO Larry Page links bonuses to social media success
Google seeing the value of Social Media might just be what it takes to get SMBs on board. Google is known for being a trend-setting company that’s usually ahead of tech trends. The company has hit almost all the bases right with mobile (Android), search, shopping, mail, and so on, but the one thing it just can’t seem to wrap …
Social Media Influences Website Traffic Indirectly
Although a new study suggests social media has very little direct impact on most website traffic, social networking sites do influence consumers’ interest in visiting companies’ URLs. In fact, fewer than 1% of website visits came from a link to a social media page, according to research released Thursday by ForeSee Results. However, 18% of website visitors said social media …
Survey says social media marketing boosts exposure, traffic and search
Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner. The survey asked more than 3,000 marketers about how social media has enhanced their internet marketing efforts, and the results speak to the overall rise of the channel. The leading benefit of social …
Social Ads Spur Big Engagement Opportunities
Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well. Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …