This is a form of social media often overlooked by marketers, and I believe a very powerful form of social media at that. Social bookmarking, and the sharing of documents, pictures, thoughts, etc is a great way for people to let others know about important or fun things. Reddit is a social media site that allows anyone to submit links …
Social media advertising to quadruple
Another great post about the need to ride the wave on this one and not be stuck playing catchup. I’m not sure that I agree with how they broke it down. My opinion only, Display advertising on a social media site does not count as social media. I look at this form of advertising as targeted display or behavioral. Social …
Social media helps restaurant get off ground
For all you social media nay-sayers, here is a great testimonial about how a local Scottsdale AZ restaurant has succeed with social media. When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect. Nearly 14 months after the doors opened last March, …
14 Best Practices for Long-Term Social Media Success
I thought this was a good article with some very good suggestions and thought it fitting. As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Today, a …
How Engaged Is Traffic from Social Sites?
Web users who follow links from social sites are less interested in their content I like this article because it talks about the value of search as well as content sites, it speaks directly to the business that should be using social media. Entertainment (bars, restaurants, lifestyle, etc) business need to embrace the power of social media, business that are …
SMBs Need Real Plans For Social Media
This article speaks to having a good strategic process around marketing efforts as they relate to social media. If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff. Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …
Social media have rewritten political rules
At age 67, Eugene Kelleher remembers the day when “friends” were people you hung around with and “likes” were, well, things you liked. As recently as a year ago, the retired teacher had never heard the term “Facebook.” He had a computer, but used it mostly for word processing and e-mail. That changed this year, when Kelleher decided to run …
A Few Social Media videos you should watch.
smw_newyork_jwt on livestream.com. Broadcast Live Free Video streaming by Ustream
Strategies to build content interaction on social networks
Strategies to build content interaction on social networks Yesterday PostRank released the results of research they performed on the frequency with which press releases that originate on commercial newswire web sites are shared in social networks. PostRank found press releases on PR Newswire’s web site were shared much more frequently than content posted to our competitors’ sites. The study counted …
PPC Advertising Beyond Paid Search
This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of. Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …