This is a great article for many reasons, but the most important reason is the ability to learn from others mistakes and not make them yourself. At search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs. Usually over lunch a business owner turns to me and says something …
7 Winning Strategies for PPC Remarketing Success
Search Engine Watch posted a great article about getting back in front of customers. Remarketing is a product that I think every business should consider doing. Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless …
To Boost Organic Clickthrough Rate, Look to Paid Search CPC
Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a common goal: top placements on page 1 of search engine results. Unlike paid search, which lets advertisers simply buy top position, search engine optimization (SEO) earns marketers premium page rank through careful website optimization on select …
Is SEO DOA as a core marketing strategy?
(Reuters) – Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an outdated strategy. “If search engine isn’t what gets you up to the top of the list, what is?” said Springer, who …
ReachLocal and Google Form Global Strategic Partnership
ReachLocal, Chris’s employer continues to demonstrate it’s dominance in the search marketplace. Google and ReachLocal Sign First-of-its-Kind Global AdWords” Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World WOODLAND HILLS, Calif.–(BUSINESS WIRE)– ReachLocal , Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a …
Google’s Panda update has changed SEO again
Searchengine land posted a great article for all you SEO peeps. I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine “Caffeine lets us index web pages on …
Online search records spark privacy concerns
Yahoo says it will now keep data for 18 months, matching Google. Yahoo plans to extend the amount of time it retains records on what its users search for online, less than two and a half years after breaking from the other big Internet search engines and promising to delete such data promptly. The new policy brings the company in …
Pushing Your Business With Google Adwords
This is a good article about knowing the benefits of PPC advertising with Adwords. If you have chosen to do your own campaign, this might be something helpful. If you have tried to run your own campaign with minimal results…Call ME. I can show you like business that I run, and we can use it as a yard stick for …
How Could Your Hosting Company Hurt Your Google Rankings?
In the world of web design, I am not an expert. I found this article very enlightening in many different ways. I did a little snooping around the internet before I re-published this for my followers. From what I gather it seems to be very accurate and something that i need to consider. I have a call into Denver Media …
How Social Media Affects Paid Search
This a a good article from Search Engine Land about how social is affecting search and speaks to how Google is pushing the social aspects in SERPs. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research: When asked what sources “influence your decision …