Happened on a fantastic article about backlinks and organic strategies, it’s a must read for my industry! The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks …
The New SEO: Search Marketing Integration
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct, independent discipline are certainly numbered. SEO is fast evolving into a more creative, diverse, and challenging …
Do you know what’s driving leads/sales to your website? Google Analytics can tell you.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing. This is a great tool to help you get going. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines, comScore reported. comScore Explicit Core Search Share Report* July 2012 vs. June 2012 Total U.S. – Home & Work Locations Source: comScore qSearch …
Ever wonder how a Google search results page is calculated?
As a local business owner, you know it’s important to market your business online so that you can be found by local consumers. But, it’s also important to know how sites like the Google search engine work and how to conduct searches that can help you – as a business owner and a consumer – find the information you want …
Great Retargeting entry on Search Engine Land
ReachLocal newest offer, Reach Retargeting. Keyword level retargeting coupled with site level retargeting. The question went from “What is search retargeting?” to “Where can I get it?” and finally “How do I take my search retargeting campaign to the next level?” While there are far too many topics to address in one post, let’s take a look at the first, and …
Google’s $22.5 million FTC penalty is not enough:
As reports circulate Google is about to enter into a record privacy settlement with the FTC, just how bad is Google’s privacy record compared to other major tech companies? The Wall Street Journal (subscription required) reports that Internet giant Google is on the verge of agreeing to a $22.5 million settlement with the FTC to put to rest charges that …
EBay and Wal-Mart team to build search engine
EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon.com Inc in the fast-growing e-commerce market. As more people shop online, they often end up at the top of a website typing in a product name. If they cannot find what they want quickly, they will likely go to a rival website or …
Yahoo Tries to Woo Small Businesses With Marketing Dashboard
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard, generally available today, provides a consolidated view of a business’s marketing results and reputation. Tom Byun, general manager, Yahoo Small Business, said the company has almost 10 million small business users of products including …
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s homepage. People who use Bing for search are in decision-making mode, Microsoft revealed in a statement about the rebranding. The ad buying experience through adCenter for SMBs is now more cohesive with the search user …