I personally have ordered books, registration for my car, and placed food orders off my smart phone, but this data might just shock you! Making a purchase is not one of them There are 73.3 million US smartphone users in 2011, eMarketer estimates, and many are turning to their phones to help them shop. A study conducted in January by …
SMBs Turn to Social Before Search
Emarketer.com come through again with yet another reason business shouldn’t turn a blind eye to social media. A muct read if you are still on the fence about starting a social media campaign According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way …
Search and Social Together Aid Online Shoppers
Still wondering about the “Social” aspects of marketing? Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process has uncovered the complexities of the journey and the growing …