It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products. Business are wise to usage and their advertising spend reflects the undeniable reality. Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined …
Display, Mobile Top Priorities for Marketers
Where are your priorities? Do they mirror the studies. Display and mobile seem to be getting more attention than the normal PPC goals. More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey …
Ad dollars devoted to online marketing trail behind consumer usage
Yet another study that shows the usage is out pacing spend. While many advertisers have quickly integrated digital marketing into their broader promotional campaigns, the amount of money that marketing companies spend on internet advertising still trails the time consumers spend on the web, a new eMarketer report indicates. According to eMarketer, consumers spend roughly 25.2 percent of their media …
Thinking of using Dex One to run your online marketing?
If you are tossing around Dex as a possible provider of your online marketing, you might want to look at the stats. Dexone.com has a global rank of #320,979 which puts itself among the top 500,000 most popular websites worldwide. dexone.com rank has decreased -6% over the last 3 months. dexone.com was launched at August 26, 2009 and is 1 …
Cyberattacks double in 2010, target social media and mobiles
Are you a Facebook addict? Or a mobile phone junkie? Or both? Look out: you may be one of the main targets of cybercriminals. With their growing popularity, social networking and mobile communications were among the top targets of online threats in 2010, Internet security firm Symantec said. In its recently released Internet Security Threat Report for 2010, Symantec noted …
Marketers look to boost digital ad spend
Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …
Ecommerce Sales on Track for Healthy Growth – eMarketer
The shift began years ago, and all data points to trends continuing…online sales continue to outperform total retail. In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower …
Mobile Marketers Must Respond to Cultural Differences
eMarketer is always uncovering little gems that you never think about until your deep in the project. Always good to think about the differences in the demographic or culture if you have a desire to target a different part of the world or even a different ethnic group. It’s just like PPC, what works on Google doesn’t always work on …
Case Study: How BlackBerry Used Online Video to Engage Young Men
Not only are smart phone becoming the “standard” but manufactures are targeting a demographic. Leveraging mobile to drive video views Video content is a popular fixture on the National Hockey League’s NHL.com and drives a significant proportion of the site’s ad dollars, according to Perry Cooper, SVP-Digital Media for the League. The NHL devised a unique sponsorship opportunity for BlackBerry …
Media Content Drives Tablet Purchase Intent
Love that flash on your website? You might not think it’s so flashy after you read this. Remember iPad and iPhone don’t have flash support as of right now, don’t take yourself out of contention for those customers. Half of those familiar with tablets and ereaders plan to purchase one in the next year Tablets and their not-too-distant relatives, ereaders, …