comScore recently released April 2011search engine rankings report. This report shows overall market share / usage of the top search engines. Here is the recap in order of usage: Google search market share fell to 65.4 percent, a loss of .3 percent in March. Yahoo grew to 15.9 percent, a gain of .2 percent. Bing grew to 14.1 percent, a …
Have you checked your website lately?
I think often times we assume that our website is doing what it always does, waiting for a visitor to request the information we have to share with the world. With all the algorithm changes that take place in search engine world, we often forget to check the basics. Does my website work correctly in all web browsers? If your …
Yellow Pages Publishers To Focus On “Local Search”
It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon). According to a recent SearchEngineLand.com publication, the Yellow Pages Association has changed its name to the “Local Search Association.” The name change reflects the transformation of yellow pages usage from publishers …
Are Online Yellow Pages Performing well?
Part of my job consulting with small and medium sized business about online advertising programs, looking at the big picture of the online marketing program is always something we talk about. I have always been a very big advocate of being listed as many places an you can (yelp.com, Dexknows.com, superpages.com, yellowpages.com, google places, yahoo local, etc). Google Trends combined …
How will SEM help my business?
In 2008, North American advertisers spent $13.5 billion on SEM (search engine marketing). The largest SEM vendors are Google AdWords, Yahoo, and MSN/Bing. SEM was growing much faster than traditional advertising and even other channels of online marketing. SEM allows you the ability to qualify your potential customers based on many different criteria, you can use keywords that define a …
How can Social Media Optimization help my business?
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough? So what does that actually mean for my business? The implementation or use of …
SEO vs. SEM
Many people confuse or don’t know the difference between the two. I’m going to try to help you understand the pros and cons to both allowing you to make a decision for yourself. SEO (Search Engine Optimization) is located in the main space of the search engine results page and has always been a fundamental goal on initial website construction. …
The Market Research Survey Is Dead; Long Live the Market Research Survey!
Here is another great article from marketingprofs.com you might consider reading if you live by the “Market research study.” If you are a professional in one of the creative fields—design, advertising, marketing, branding, or PR—you need to measure your creative output and validate that it will do what you intend. When creativity and commerce intersect, measurement and validation are essential …
Google Preparing To Launch Social “Circles” — Or Maybe Not?
Another Google product? He is a good article on searchengineland.com. There’s lots of buzzing and posting this morning based on a couple of tweets from Tim O’Reilly and Steve Case. They state that “Google Circles” (which is “awesome”) is going to launch “possibly today.” Read full article here.
Click-to-call emergency information
Here is a great article published on the Google blog. They continue to take the necessary steps to make their search engine a tool that frankly makes them the source for emergencies. In November 2010, we began displaying relevant emergency phone numbers at the top of the results page for searches around poison control, suicide and other common emergencies in …