ReachLocal is one of thirteen marketing firms in the world to have the prestigious honor of becoming one of Google’s AdWords Premier Small & Medium Business Partners. The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ReachLocal is also the only company to …
Dex actions programs…New Low?
I stumbled across a SERP (Search Engine Results Page) today that has taken the last of the air from the Dex sails. Dex One, or dexknows.com has started claiming local listings on the customers behalf and pointing the local, or places (shown in example below in red) listings at the Dex “digital storefront.” What does this mean? On the surface …
Technology touches every part of our lives.
Technology touches every part of our lives, and has changed the landscape in our lives. The video below is very futuristic, however it gives us a glimpse of where we are headed. With the role technology plays in our lives, it still amazes me how many small businesses resist the evolution of advertising, and still are hesitant to put their …
ReachLocal
Today I received a morning email from the new Denver Office manager, and it was one of those emails that I always knew, yet I have let it escape my normal presentation every day. I thought I’d put it on my blog as a reminder that all of the following are true. I have heard and seen some crazy things …
Is your current advertising pulling a good Return On Investment?
Is your current advertising pulling a good Return on investment? Would you be willing to spend $29 a month to find out if your yellow pages are working? Would you be willing to spend $29 a month to find out if your magazine ads are working? Would you be willing to spend $29 a month to find out if your …
SuperPages closes Denver office
The rumors have been circulating for months now about Superpages closing the Denver office and not printing the already sold Denver Metro yellow Pages. I was by the office their office this morning to find out if it was true. The door bell is completely removed from their Greenwood Village office. They still have 4-6 people that are going to …
Dex One Corporation and Google announced a strategic agreement.
“Press Release, Jun 20, 2011 (BUSINESS WIRE) — Dex One Corporation and Google announced today a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords(TM) Certified Partners. This partnership is part of Dex One’s overall efforts to drive the company’s digital sales to 30 percent of total revenue …
Search Engine Advertising is for Every Business
Search Engine Advertising Search engine advertising or pay per click is something that every business can and should do. Even with terrific organic placement on searched that make the most sense to your business, 40% or greater (depending on the study) still buy from paid inclusion. Looking at the search engine results page as a piece of virtual real estate …
Dexknows Online Marketing…Right?
Have you considered buying a bucket of clicks from Dex One for your online marketing? If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …
Online search campaigns can’t be measured in clicks.
I read an article today about the 10 biggest lies in online advertising, and the wheels started turning in my head about customer perception of search engine marketing campaigns. So many companies today sell “buckets of clicks” and are somehow able to hang their hat on it, “We got you 700 clicks to your website!” The truth is; it doesn’t …