NEW YORK (AP) — Dex One Corp. and SuperMedia Inc., two Yellow Pages publishers, on Tuesday said they agreed to merge, with the goal of saving money in a dwindling business. Shareholders in the companies will exchange their shares for new shares in a new company, Dex Media. Based on the closing stock prices of Dex One and SuperMedia on …
What makes a good copywriter?
I started taking drum lessons in seventh grade. We were taught “rudiments” which are like scales for other instruments. Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation. I didn’t realize I needed a different perspective, one with rhythm and passion. A friend who was a jazz musician …
Write about what?
Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa. Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …
Google Analytics Bounce Rate – Is it your Actual Bounce Rate?
We have talked a lot about bounce rate in the past (Bounce Rate = % of Single page visits), Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t …
Looking at running AdWords on your own?
If you have spent any time on my website reading about PPC or pay per click marketing and would like to try your hand at running your own campaign, shoot me an email, and I will give the first 30 people a $100 Google AdWords credit. You can use this credit to run your own PPC campaign online. The reason …
Spamming Backlinks – What not to do.
Allowing comments on your website is a great way to allow people to engage with you, your site, and your products. The unfortunate aspect of comments are the spam messages created as replies to post on your site. Every day I have a 10 minute process that I go through on every website that I own, cleaning out the spammed …
What does online marketing look like for you?
I found this article today when i was looking at the ZMOT approach to looking at online marketing. It really is something that I talk with business owners about every day, yet don’t make any special points about it at all. The education process has become so short in many aspects that while the information comes up in conversation, I …
WebVisible Closes It’s Doors After 10 Years
Today was another first for me, after the announcement of WebVisible closing their doors after a 10 year run, and the official announcement from their CEO posted on Tech Crunch. Here’s part of the note sent to employees: It is with deep sadness and regret that I must inform you that today, December 27, 2011 is the last day of …
Glassdoor Names ReachLocal in Top 50 Best Places to Work 2012
Today we’re thrilled to announce that ReachLocal has been named one of Glassdoor’s 50 Best Places to Work in 2012! Based on 250,000 employee reviews submitted in the last year, this Employee’s Choice award truly represents how ReachLocal employees feel about working here. With 65,000 companies in the running, only 50 had what it takes to make Glassdoor’s Best Places …
Best Local SEO Company (ies) – December 2011
According to TopSEOs recent release of the SEO firms in the North America, ReachLocal is ranked in the top 10 SEO firms. If you have been reading my blog, or site for any length of time it should be clear to you that ReachLocal is not in the SEO business. With that stated looking at the ReachCast product and the …