If you have used Denver Newspaper Agency, Dexknows, or Yellowpages.com then you have used Marchex. This acquisition should allow the ability for all resellers to advertise in places that they couldn’t touch before. If you don’t know about Marchex or the services they provide, I would highly recommend doing some research before you employ a company that uses this platform …
Online advertising breaks the billion dollar barrier
It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products. Business are wise to usage and their advertising spend reflects the undeniable reality. Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined …
Sharing Content to Show Thought Leadership
I think that I am a prime example of this article, I am all about marketing and sharing content that I think is related to the industry. If you like this idea, please explore my entire site. I’m always willing to take calls about marketing even if you have no interest in doing anything now. But content creation can be …
Advertisers Demand More Audience Targeting Capabilities
Publishers must step up data offerings – If this sounds like a demand you have please check out the behavioral marketing solutions I offer–>Here. Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars. According to March 2011 research …
Is Mobile Video Viewing Taking Off?
The future is mobile. Google realized this a long time ago and directory publishers, review companies, social applications took the leap some time ago. With wireless broadband moving the way it is, could your business be an early adopter? In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by …
Ecommerce Sales on Track for Healthy Growth – eMarketer
The shift began years ago, and all data points to trends continuing…online sales continue to outperform total retail. In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower …
Ad Dollars Still Not Following Online and Mobile Usage
Advertisers are not spending as much money on mobile media despite the growing usage, this might just be a great way to spend those surplus dollars in your advertising budget. With less competitors and more usage it sounds like a winning combination to me. Spending low compared to time spent with digital media Despite the projection that online advertising will …
Facebook Sponsored Stories: A New Era in Online Advertising
Facebook is changing the “Social” advertising landscape again. 3 Years ago, they didn’t know how they would make money off the site, now it seems like revenue streams are endless. This article was published on searchenginewatch.com, worth a read! Last summer I decided to change things around with my weekly fishing expeditions. Instead of always going for walleye, I would …
Facebook Test Mines Real-Time Conversations for Ad Targeting
Facebook is doing it’s research for conversion based optimization on their platform, if you are into social marketing you might want to read this article from Ad Age Digital. This month — and for the first time — Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. …