I personally am loving to see that companies are embracing online video and making sure that they are represented in a video format online. YouTube has become a search engine in itself for many people, and smart business owners are capitalizing on it. Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets …
Targeting Millennial Wine Drinkers Online
This is a great article about a business owner who has found online marketing to be the revenue generator his business needed. I added this article because some businesses think that online marketing isn’t going to benefit their business, and this is a great way of demonstrating that no business can’t benefit from online marketing. Constellation was a collection of …
Facebook claims more than 31% of the display ad market
The social network had 233.9 billion more impressions than the next largest display ad publisher. Of the more than 1.11 trillion online display ads U.S. Internet users viewed in the first quarter, nearly one in three, or 31.2%, were delivered on Facebook, according to web measurement firm comScore Inc. The leading social network led all web sites that displayed ads …
Monetizing Luxury Online
Another article about tying an ROI to your media expenditures. Perhaps the most pressing question in online marketing today is: How can Facebook or Twitter translate to monetization online and why should luxury brands support this effort? As of today, Facebook has over 500 million people active. That’s approximately 1 in 13 people who log on any given day. Luxury …
Judge hangs up on phone book industry
A federal judge has rejected an attempt to block Seattle’s new yellow pages opt-out program, after the city passed one of the toughest laws in the country targeting yellow pages, and phone book companies fought back. Seattle unveiled its opt-out registry last week. The same day, Dex One – the city’s largest yellow pages distributor – filed a second motion to …
Canceled Seattle phone books rises to 105,000
This editorial is very helpful if you are using yellow pages advertising in your marketing media mix. I posted the original article a few weeks ago when the law passed. I believe that this is going to be a trend that spread across the country. A Seattle City Council briefing Tuesday on Seattle’s new yellow-pages opt-out program showed that the …
The Digital World of Millennials
This is great information if you are looking to target a particular age group in your marketing. Millennials—also commonly referred to as Generation Y and echo boomers—are the first generation to come of age in the new millennium. Unsurprisingly, the internet’s role is paramount among the age group’s media habits and usage. From shopping to socializing to watching TV, they …
Seattle cracks down on yellow-pages deliveries
Out with the old, in with the new. It’s a sign of the times when cities are passing ordinances to allow citizens to op-out of receiving something that was once a staple of every coat closet. As internet usage continues to grow, and users can find everything they need in a few keystrokes. Seattleites and a few other cities around …
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
I love this article because I have been preaching about QR codes for close to a year now and the importance of using them in your marketing. Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store …
Livebookings Announces Continued Strong Growth Record in Online Restaurant Reservations and Marketing
We run many restaurants on the RL platform. The one thing that stands out above the rest with restaurants is the amount of online booking we track on a monthly basis. I think this articles information is very accurate and it is something that every restaurant should have on their site. If you don’t, opentable.com can manage it for you. …