2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia] Digital integration Technology evolves so quickly that it’s difficult to say what 2012 will hold for us. However, there is one concept that I …
GoDaddy loses over 37,000 domains due to SOPA stance
A bit off topic for my typical posts to technology, however I felt it relevant enough based strictly on most attorneys views of the Internet being the wild west. It’s been a hell of a Christmas weekend for GoDaddy. The hosting and domain registrar company lost more than 37,000 domains in the past couple of days due to its shaky …
Companies Worldwide Plan to Increase Social Media Marketing
Another great article from emarketer. Social media marketing has been debated for the last two years about how to tie an ROI to it. It seems as if the ROI battle has been decided but business are will to invest in social marketing. Social media is becoming an important part of business around the world, and companies in many regions …
Ever wonder what the most expensive PPC keywords are?
Ever wonder what the most expensive PPC keywords are? The graphic below seems to answer that very well. Original Source
Justice Dept. approves Google’s AdMeld acquisition
The Justice Department on Friday gave the green light to Google’s $400 million acquisition of AdMeld, a major display advertising company. The agency said the deal can proceed without any conditions, because a detailed analysis by antitrust lawyers found there are enough competitors that offer services similar to AdMeld, a company that helps online publishers sell their ads. For the …
Internet ad revenue up more than 23 percent
Revenue drawn from internet advertising increased to nearly $15 billion in the second quarter of 2011, as display and search advertising have generated substantial gains for businesses, a report from PricewaterhouseCoopers and the Interactive Advertising Bureau said. Search marketing has been especially strong in terms of growth. According to the report, search campaigns drew more than $7 billion in revenue after …
DEX ONE CORP FILES (8-K) Disclosing Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits
Item 3.01. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing. (a) On August 23, 2011, Dex One Corporation (DEXO) (the “Company”) was notified by the New York Stock Exchange (the “NYSE”) that the Company had fallen below one of the NYSE’s continued listing standards. Rule 802.01B(III)(ii) of the NYSE Listed Company Manual …
Why Amazon Is About to Become a Force in Online Advertising
Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers. Amazon will now use its huge supply of data to pool consumers into buckets based on the products …
Reasons for Online Marketing Failure, and Overcoming Them.
This is a good article on the high level things that can cause online marketing programs to fail, but this is just the tip of the iceberg. Online marketing isn’t something you can just through in. These campaigns, just like traditional marketing, require thought. Online marketing demands that entrepreneurs continue to innovate and evolve. Be it creatively repackaging products, promotions …
What is Inbound Marketing?
According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about …