SYRACUSE, N.Y., Jan. 30, 2013 — /PRNewswire/ — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a specialty group at Eric Mower + Associates. In the second annual survey, 84% of contractors said they consider search engines to be their top resource, with 39% searching Google …
7 Online Marketing Ideas for 2013
As we embark on the journey called 2013, we have an opportunity to evaluate and evolve how we do business to grow revenue and profits in the coming year. Online marketing represents a tremendous opportunity for growth in 2013, as more business is conducted online now more than ever before. Here are seven online marketing ideas you should embrace to …
Why Search Engine Phrases Are Key to Your HVAC Online Marketing
Narrowly focused search-engine terms help HVAC contractors get found online by the readers they’re targeting – qualified-to-buy, local homeowners seeking expert answers to questions about their home-comfort systems. HVAC contractors with an eye toward growth are able to nurture those online connections, turning readers into leads into customers. They’re also able to use their blogs to enhance their position as …
Online Marketing Helps Restaurants Personalize Offers
CHICAGO, May 7, 2012 /PRNewswire via COMTEX/ — Study Finds Customization Vital to Effective Marketing and Business Growth Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released today. The research found that electronic marketing channels complement traditional and offline channels as part of a successful …
Feds review online marketing of beer, liquor and wine
WASHINGTON — Twitter didn’t exist the last time the Federal Trade Commission seriously checked out alcohol advertising, back in the last decade. Now, some 175 million tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It’s part of a new media frontier, which federal regulators are about to explore. …
Maryland becomes first state to ban employers from asking for social media passwords
Moving to the forefront of social media privacy law nationwide, the Maryland General Assembly has passed legislation prohibiting employers in the state from asking current and prospective employees for their user names and passwords to websites such as Facebook and Twitter. If Gov. Martin O’Malley signs the bill — his office said it was one of hundreds of bills it …
Google Taps Traditional Advertising to Compete
Once only relying on online ads, Google is now tapping traditional media to spread its message. While in the past Google only relied on online advertising to spread their message, and to attract new customers, things have changed in the past few months, as a WSJ report by Amir Efratirecently revealed. The report shows that in 2011 alone Google spent …
Rapid Adoption of Mobile Technology Nets Google More Advertising Dollars
Advertisers Will More Than Double Mobile Paid-Search Budgets in 2012; Mobile Ad Revenue for Google Growing 4 to 8 Times Faster Than Desktop Revenue. (Marketwire) — 03/26/12 — The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. According to a report released …
Proposed laws would forbid employers from asking for job seekers’ social media passwords
SEATTLE – When Justin Bassett interviewed for a new job, he expected the usual questions about experience and references. So he was astonished when the interviewer asked for something else: his Facebook username and password. Bassett, a New York City statistician, had just finished answering a few character questions when the interviewer turned to her computer to search for his …
Newspapers Lose $10 Dollars in Print for Every Digital $1
Business week’s Bloomberg reports some very startling news about newspapers loss in ad revenue and failure to combat loss with online gains. U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, as competition from Internet companies increases, a study by Pew Research Center found. Newspaper revenues declined …