Social media is can’t be ignored anymore. Facebook likes seem to be a harder animal to tackle then gaining Twitter followers, but this article has some very good information as it relates to overall value of that harder to get “like.”
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A new study points to Facebook as the most profitable social network for companies to drive sales through ‘likes’
Today in technology: In its second analysis of how social media intersects with commerce, event management company Eventbrite finds a single ‘like’ on Facebook to be far more profitable than a mention on Twitter. Google Inc. launches a new service for non-profits on Wednesday, details of online retailer Amazon.com Inc.’s upcoming App Store for Android devices leaks and Apple Inc. chief executive Steve Jobs just may be the uncle of cartoon legend Homer Simpson.
Facebook ‘likes’ drive more sales than Tweets: Eventbrite
While there have been several studies which have attempted to place a dollar value on a single Facebook fan from an advertising or maketing perspective, how does that compare to the value of having someone talking about that same brand or company on Twitter?
Eventbrite Inc., a San Francisco, Calif.-based event management company, released its second study Wednesday that examines how social media intersects with e-commerce, something it calls “social commerce.” Using a custom set of social analytics tools, the company found every Tweet related to an Eventbrite event drove an additional $0.80 in ticket sales, while for every “like” one of its events received on Facebook, another $1.34 worth of tickets were sold.