Most Of Your Customers Have Smart Phones. Should You Advertise There?

You know that most all of your customers have a smart phone. As you’re trying to figure out ways to reach new customers and engage potential customers one of the platforms that many businesses are not tapping into is advertising on smart phones. Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, …

Metrics for Social Media ROI

Whether you are an agency or an in-house social media specialist, you are bound to have clients or supervisors barreling down on you for the ROI on social media. The single most common question that is addressed to all social media experts is:  How do you determine the ROI of all of your social media efforts? I am going to …

5 Online Sales and Marketing Videos for Any Business

With 60% of business executives stating they would rather watch a video than read text (Forbes Insight Study, Dec 2010) online video’s ability to captivate potential clients – turning them in to qualified leads and paying customers – online video, sometimes referred to as web video production, is second to none.  Because of this, it has quickly become the marketer’s …

Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

Being a small business, especially one that is just trying to get started online, can take a lot of investment of both time and money. So many small businesses get involved in AdWords because they know it will bring them traffic. Perhaps they’ve heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords …

Facebook tracking is under scrutiny

In recent weeks, Facebook has been wrangling with the Federal Trade Commission over whether the social media website is violating users’ privacy by making public too much of their personal information. KIMIHIRO HOSHINO, AFP/Getty Images Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s developer conference in San Francisco in September. Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s …

Bing says it has answers to Google

SEARCH engine Bing is ramping up its efforts to compete with Google, with new functions soon to be unveiled and a marketing push due to begin early next year. As Microsoft-owned Bing this week announced it was out of the testing, or beta phase, the company revealed it would soon bring in some of the most successful features from its …

Google Hides Search Referral Data with New SSL Implementation

On October 18th 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “(not provided)” for some organic traffic. This number increased in the weeks following the launch. Most users used non-SSL Google for their searches. Now, according to Google, “…a web site accessed through organic search results on http://www.google.com …

Will Google Search Replace Domain Names?

The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser and therefore domain names are far less important. They’re absolutely right. Why would you type www.rolex.com when you can simply enter ‘Rolex’ and be there before you blink? But where …

ReachLocal Chosen As Prestigious “Google AdWords Premier SMB Partner”

ReachLocal is one of thirteen marketing firms in the world to have the prestigious honor of becoming one of Google’s AdWords Premier Small & Medium Business Partners. The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ReachLocal is also the only company to …