This week Google started rolling outGoogle Search Plus Your World, which — besides being the worst case of bad branding in a long time — will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World (let’s call it +World, shall we?) is good. Personalized …
Spamming Backlinks – What not to do.
Allowing comments on your website is a great way to allow people to engage with you, your site, and your products. The unfortunate aspect of comments are the spam messages created as replies to post on your site. Every day I have a 10 minute process that I go through on every website that I own, cleaning out the spammed …
Link Building Has Fundamentally changed
This past weekend, I had a friend call call me to talk about his latest SEO scheme. It was this topic specifically, he had paid five dollars for a back link program from .edu domains. I had advised him that paying for back links from a website that had nothing to do with his business wouldn’t benefit him very much …
What to Expect From Mobile Marketing Tech in 2012
Mashable posted another great article about marketing trends for 2012. As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper. For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of …
Adding online marketing to your business plan
These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …
Homeland Security watches Twitter, social media
(Reuters) – The U.S. Department of Homeland Security’s command center routinely monitors dozens of popular websites, including Facebook, Twitter, Hulu, WikiLeaks and news and gossip sites including the Huffington Post and Drudge Report, according to a government document. A “privacy compliance review” issued by DHS last November says that since at least June 2010, its national operations center has been …
Ad industry to continue defining, redefining itself
2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia] Digital integration Technology evolves so quickly that it’s difficult to say what 2012 will hold for us. However, there is one concept that I …
Mobile Advertising Matures
Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As mobile advertising grows and matures, it seems to be undergoing the same evolution that online advertising once went through as well. However, it seems that mobile advertising is going through such an evolution at an …
What does online marketing look like for you?
I found this article today when i was looking at the ZMOT approach to looking at online marketing. It really is something that I talk with business owners about every day, yet don’t make any special points about it at all. The education process has become so short in many aspects that while the information comes up in conversation, I …
Pay-Per-Click Advertising Becoming More Important?
Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …