If you have spent any time on my website reading about PPC or pay per click marketing and would like to try your hand at running your own campaign, shoot me an email, and I will give the first 30 people a $100 Google AdWords credit. You can use this credit to run your own PPC campaign online. The reason …
Newspapers Lose $10 Dollars in Print for Every Digital $1
Business week’s Bloomberg reports some very startling news about newspapers loss in ad revenue and failure to combat loss with online gains. U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, as competition from Internet companies increases, a study by Pew Research Center found. Newspaper revenues declined …
3 Common PPC Ad Copy Flops
For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, I wouldn’t have focused on …
Microsoft, AOL, Yahoo join forces against Google Ads
Microsoft, AOL and Yahoo have all pledged to fight the dominance of Google’s pay per click (PPC) advertising services in a venture of their own. According to IT Pro Portal, the three have collaborated on a shared ad platform that allows advertisers to place ads on the sites of all three companies with a single buy option. While advertisers can …
Social Demographics, Who’s Using Today’s Biggest Networks [INFOGRAPHIC]
A great infographic from mashable More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites’ users are more demographically alike than …
Facebook Changes Impacting Businesses
Today I read a great article on social media examiner, and off the cuff I didn’t think the implementation of timeline on a business profile would have that dramatic of an impact. After looking at the changes in the article, I had to rethink my logic process. Take a look at the article below. The link to the complete article …
Alagnak River Fishing
Chris has started working with Angler’s Alibi with redesigning a new website that caters to the fisherman that wants the ultimate experience in fishing the Alagnak River Fishing. If you are looking for the ultimate fishing experience please contact John at 561-222-9416. http://www.anglersalibi.com/
A Guide to Facebook Timeline for Small Business Brands
This week, Facebook announced a major change to how brands – including small businesses – can use Facebook to share their stories on the site. Facebook Timeline has been rolled out to individual user profiles, but now, businesses will also have the new look on their pages. As of this week, businesses can turn on Timeline; otherwise the changes will …
As Expected, Curious Consumers Begin Scanning QR Codes.
A new article from eMarketer about QR codes and their slow but continuous integration into marketing programs. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them …
Tablet and smartphone paid search clicks ‘double’
Another great article on the effects that technology on online marketing. The number of paid search clicks being made by tablet and smartphone users has soared over the last six months, new figures show. Mobile and tablet users accounted for ten per cent of all US search ad clicks in the fourth quarter of last year, representing a doubling in …