Apple to redesign the OS for iPhone just to accommodate Google Maps… Maps & navigation is one of the most-used mobile application categories. Depending on the usage report or survey maps typically come in second or third after games and weather. We also know that Google Maps on the iPhone has been very successful. While it’s much less “robust” than …
Yahoo Search Direct Is Yahoo’s Google Instant, and It’s Pretty Nice
As usual Yahoo, is following the leader in the search engine space with a new addition to it’s browser. Here is a snip-it from lifehacker.com Yahoo just launched Yahoo Search Direct, a Google Instant-like search tool that provides instant results as you type, offers trending searches to get you to news before you start typing, and displays handy (and attractive) …
Facebook Test Mines Real-Time Conversations for Ad Targeting
Facebook is doing it’s research for conversion based optimization on their platform, if you are into social marketing you might want to read this article from Ad Age Digital. This month — and for the first time — Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. …
Search and Social Together Aid Online Shoppers
Still doubting the benefits of “Social Media?” This might just help persuade you. Another great article from emarketer. Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process …
The Market Research Survey Is Dead; Long Live the Market Research Survey!
Here is another great article from marketingprofs.com you might consider reading if you live by the “Market research study.” If you are a professional in one of the creative fields—design, advertising, marketing, branding, or PR—you need to measure your creative output and validate that it will do what you intend. When creativity and commerce intersect, measurement and validation are essential …
Google Preparing To Launch Social “Circles” — Or Maybe Not?
Another Google product? He is a good article on searchengineland.com. There’s lots of buzzing and posting this morning based on a couple of tweets from Tim O’Reilly and Steve Case. They state that “Google Circles” (which is “awesome”) is going to launch “possibly today.” Read full article here.
Click-to-call emergency information
Here is a great article published on the Google blog. They continue to take the necessary steps to make their search engine a tool that frankly makes them the source for emergencies. In November 2010, we began displaying relevant emergency phone numbers at the top of the results page for searches around poison control, suicide and other common emergencies in …