Does Social Media Help Salespeople Sell?

DALLAS, May 10, 2012 /PRNewswire via COMTEX/ — Social media technologies have re-shaped how we interact. But do they help salespeople sell? Not according to the results of two surveys presented at the 2012 annual convention of the Southwestern Psychological Association in Oklahoma, City. The surveys, reported by behavioral scientists, Trelitha R. Bryant and George W. Dudley at Behavioral Sciences …

EBay and Wal-Mart team to build search engine

EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon.com Inc in the fast-growing e-commerce market. As more people shop online, they often end up at the top of a website typing in a product name. If they cannot find what they want quickly, they will likely go to a rival website or …

Online Marketing Helps Restaurants Personalize Offers

CHICAGO, May 7, 2012 /PRNewswire via COMTEX/ — Study Finds Customization Vital to Effective Marketing and Business Growth Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released today. The research found that electronic marketing channels complement traditional and offline channels as part of a successful …

Feds review online marketing of beer, liquor and wine

WASHINGTON — Twitter didn’t exist the last time the Federal Trade Commission seriously checked out alcohol advertising, back in the last decade. Now, some 175 million tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It’s part of a new media frontier, which federal regulators are about to explore. …

Do’s and don’ts for Search Engine Marketing

Not long ago, online marketing was a limited affair and was explored by already successful or adventurous businesses. Likewise, search engine marketing(SEM) was restricted to an elite few. However, things have changed now to a considerable extent and these two marketing mediums are no longer restricted with some few. Search engine marketing, in particular, has seen triple-digit growth by gaining …

Yahoo Tries to Woo Small Businesses With Marketing Dashboard

Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard, generally available today, provides a consolidated view of a business’s marketing results and reputation. Tom Byun, general manager, Yahoo Small Business, said the company has almost 10 million small business users of products including …

Microsoft Advertising Rebrands as Bing for Small & Medium Businesses

As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s homepage. People who use Bing for search are in decision-making mode, Microsoft revealed in a statement about the rebranding. The ad buying experience through adCenter for SMBs is now more cohesive with the search user …

Google+ for Doctors: Make Big Online Marketing Gains Now

For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all internet users search online to find information about health professionals, and suddenly the importance for doctors of having a good online presence should be more clear. In this article I’ll …