Is Twitter seriously gunning for the same Facebook user? Businesses looking at marketing their products online could use social networking site Twitter as the website is considering creating Facebook-style pages. In a move that could boost advertising revenues, the social website is looking into ways of creating branded pages that give tailored messages, reports Marketing Magazine. There have been limited …
How Not To Get Sued For Using Facebook And Twitter At Work
With social media becoming the topic of many business based on “Time Wasting” or losses in production, this is a must read from Business Insider. It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn …
Facebook Changes News Feed Settings, Some Users Only Shown Close Friends by Default
In Febuary of this year, facebook.com made some changes to their website settings and you might not have noticed it yet but you might check this article. Facebook changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users …
Ecommerce Sales on Track for Healthy Growth – eMarketer
The shift began years ago, and all data points to trends continuing…online sales continue to outperform total retail. In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower …
What Brand Marketers Expect from Social Media Followers
Once again the debate about the impact of social media ROI is topic on marketers minds. Creative advertising has always had the same issues, but the topic of conversation dissipated based on brand recognition long ago. The study below looks to be on the same track. Brands place value on insights and loyalty, not spending How much is a brand …
Google +1
Just when you think your SEO is getting traction, Google changes the rules again. I believe that this change is going to have a positive impact on many business but worry about the potential for unethical hacks. Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well …
Mobile vs. Social: The Status of Marketing Integration
I like to post anything I can find about Social Media, good or bad, because I like to provide as much data as I can about the topic. I think social media impacts on business are highly debated because the traceable data can’t be captured in a tangible format across the board with all the different social vehicles at a …
Mobile Marketers Must Respond to Cultural Differences
eMarketer is always uncovering little gems that you never think about until your deep in the project. Always good to think about the differences in the demographic or culture if you have a desire to target a different part of the world or even a different ethnic group. It’s just like PPC, what works on Google doesn’t always work on …
Ad Dollars Still Not Following Online and Mobile Usage
Advertisers are not spending as much money on mobile media despite the growing usage, this might just be a great way to spend those surplus dollars in your advertising budget. With less competitors and more usage it sounds like a winning combination to me. Spending low compared to time spent with digital media Despite the projection that online advertising will …
Google’s code change shifts billions from losers to winners
Still think that SEO is the only way to go?? You might read this article from CNN.com NEW YORK (CNNMoney) — Google’s recent change to its search algorithm has dramatically shaken up the businesses of websites that moved up or down its search rankings. Sites whose rankings rose to the top found that their traffic and revenue soared — but …