Ad dollars devoted to online marketing trail behind consumer usage

Yet another study that shows the usage is out pacing spend. While many advertisers have quickly integrated digital marketing into their broader promotional campaigns, the amount of money that marketing companies spend on internet advertising still trails the time consumers spend on the web, a new eMarketer report indicates. According to eMarketer, consumers spend roughly 25.2 percent of their media …

Thinking of using Dex One to run your online marketing?

If you are tossing around Dex as a possible provider of your online marketing, you might want to look at the stats. Dexone.com has a global rank of #320,979 which puts itself among the top 500,000 most popular websites worldwide. dexone.com rank has decreased -6% over the last 3 months. dexone.com was launched at August 26, 2009 and is 1 …

Social Media Influences Website Traffic Indirectly

Although a new study suggests social media has very little direct impact on most website traffic, social networking sites do influence consumers’ interest in visiting companies’ URLs. In fact, fewer than 1% of website visits came from a link to a social media page, according to research released Thursday by ForeSee Results. However, 18% of website visitors said social media …

Survey says social media marketing boosts exposure, traffic and search

Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner. The survey asked more than 3,000 marketers about how social media has enhanced their internet marketing efforts, and the results speak to the overall rise of the channel. The leading benefit of social …

Cyberattacks double in 2010, target social media and mobiles

Are you a Facebook addict? Or a mobile phone junkie? Or both? Look out: you may be one of the main targets of cybercriminals. With their growing popularity, social networking and mobile communications were among the top targets of online threats in 2010, Internet security firm Symantec said. In its recently released Internet Security Threat Report for 2010, Symantec noted …

Social Ads Spur Big Engagement Opportunities

Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well.  Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …

Marketers look to boost digital ad spend

Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …

Advertisers Demand More Audience Targeting Capabilities

Publishers must step up data offerings – If this sounds like a demand you have please check out the behavioral marketing solutions I offer–>Here. Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars. According to March 2011 research …