If you still are not looking at mobile advertising, here is another great reason to bring it up in the companies next marketing meeting. And they’re willing to interact with brands on their phones Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of …
Posting Strategies that Encourage Engagement on Facebook
This is a great article from eMarketer on getting the most traction out of your social media. Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. …
Google Algorithm Change Targets Content Farms
What does this spell for Dexknows.com, Superpages.com or Yellowpages.com? The numbers on overall search have been receding to levels close to or below 2004. Does this algorithm change spell doom for online yellow pages sites? If you have done searches over the last month for a local plumber or landscaper you’ll find that most of the online yellow pages sites …
Why Users Are More Engaged With Social Media on Fridays
Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media. Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status …
Social Media Shifts As Reliable Sources Changed Consumer Behavior
The Annual Report 2011 released by GlobalWebIndex shows a shift in the use of social media which now shapes consumer trends. The use of social media is not just limited to getting connected with people but it has also become a vital medium to introduce products and share your interests among friends and contacts. Improving site contents and utilizing social …
Larry Page, back as Google CEO, shakes up top ranks
Google co-founder Larry Page promotes seven executives to run the company’s most important divisions. They will report directly to him in an effort to cut bureaucracy and speed decision making. Returning Google CEO Larry Page, right, shown with co-founder Sergey Brin in 2004, aims to restore the sense of urgency and innovation that drove the company’s earlier successes, analysts …
Pandora Transmits ‘Mass Quantities’ Of Personal Data
Mobile devices feed customer data to advertising companies to fuel the hunger business’s have for targeting users that have a behavioral inclination to buy a product or service. This is a great article about the double edge sword that is “behavioral targeting.” With a federal privacy investigation underway, a security researcher calls “Orwellian” the amount of information the mobile app …
Student ‘addiction’ to technology ‘similar to drug cravings’, study finds
Mobile advertising hasn’t got all the buzz of social media, but this article is something you might find very interesting. I see it as a indicator of the direction that business are going to need at start engaging & embracing. Withdrawal symptoms experienced by young people deprived of gadgets and technology is compared to those felt by drug addicts or …
Google CEO Larry Page links bonuses to social media success
Google seeing the value of Social Media might just be what it takes to get SMBs on board. Google is known for being a trend-setting company that’s usually ahead of tech trends. The company has hit almost all the bases right with mobile (Android), search, shopping, mail, and so on, but the one thing it just can’t seem to wrap …
Are Online Yellow Pages Performing well?
Part of my job consulting with small and medium sized business about online advertising programs, looking at the big picture of the online marketing program is always something we talk about. I have always been a very big advocate of being listed as many places an you can (yelp.com, Dexknows.com, superpages.com, yellowpages.com, google places, yahoo local, etc). Google Trends combined …