A great article on mobile advertising. Some times good mobile articles are hard to come by, this one is great. The vast new profit streams of the mobile world can become an important opportunity for direct-response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of result-based online …
Help boosting (email) online marketing relevance
This is an Email Marketing article, it seems like more of a back to basics to me. I included it because getting back to the basics is helpful and we often need to get the refresher. We’ve all been beating the “marketing relevance” drum for years, but now it really has come down to “get relevant, or get lost” — …
Why Social Media-Centric Search Won’t Work
PCMag.com published a great article (from one perspective) about putting too much weight on social media, and the unfounded fears that go along with it as they relate to traditional search. There is a buzz in the news about Larry Page’s threat to his employees that they will lose 25 percent of their bonuses if they do not get their …
How Marketers Use Social Media
Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …
Subscribers Eager to Open Daily Deal Emails
The daily Deal sites like Groupon, Living Social, Deal on, etc are a big hit! I think I’m going to write an article about the effects that Daily deal sites have on a small business, but it’s a story for another day. Check out the article from eMarketer below. The February 2011 survey found that US adult internet users subscribe …
New Mobile App Aims to Make Social Media Your Friend
A potential Gem this afternoon for those who have not jumped on board the social media train just yet. A Bournemouth University expert in social media has launched an exciting new mobile application for anyone who might be hesitant, inexperienced or need to brush up their social media skills when it comes to Twitter, Social Bookmarking and other forms of …
Marchex Acquires Startup Jingle Networks for $62.5M
If you have used Denver Newspaper Agency, Dexknows, or Yellowpages.com then you have used Marchex. This acquisition should allow the ability for all resellers to advertise in places that they couldn’t touch before. If you don’t know about Marchex or the services they provide, I would highly recommend doing some research before you employ a company that uses this platform …
Online advertising breaks the billion dollar barrier
It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products. Business are wise to usage and their advertising spend reflects the undeniable reality. Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined …
Display, Mobile Top Priorities for Marketers
Where are your priorities? Do they mirror the studies. Display and mobile seem to be getting more attention than the normal PPC goals. More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey …
Bootup: Facebook ‘likes’ worth more than Tweets, study finds
Social media is can’t be ignored anymore. Facebook likes seem to be a harder animal to tackle then gaining Twitter followers, but this article has some very good information as it relates to overall value of that harder to get “like.” Peter Macdiarmid/Getty Images A new study points to Facebook as the most profitable social network for companies to drive …