This is a good article about knowing the benefits of PPC advertising with Adwords. If you have chosen to do your own campaign, this might be something helpful. If you have tried to run your own campaign with minimal results…Call ME. I can show you like business that I run, and we can use it as a yard stick for …
How to Measure Your Facebook Engagement
Are you wondering if your Facebook content is connecting with people? Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill. In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much …
Don’t Worry About Google’s Rising Costs And Tighter Margins
This article is more about investment in stock, however I think it should be included on this site because of the general public’s limited view point about Google being the only search engine. Google’s earnings came as a huge blow to the internet giant, as rising costs and falling margins led to an important selloff in the stock driving its …
How Could Your Hosting Company Hurt Your Google Rankings?
In the world of web design, I am not an expert. I found this article very enlightening in many different ways. I did a little snooping around the internet before I re-published this for my followers. From what I gather it seems to be very accurate and something that i need to consider. I have a call into Denver Media …
Online Advertising With Blogs
HubSpot this this one out of the park. I think that is a topic that most businesses miss these days. Every one is looking for a direct response that they can measure in some sort of ROI. This talk about the value of being a source of information, and not focusing on the direct sale. This is how social media …
How Social Media Affects Paid Search
This a a good article from Search Engine Land about how social is affecting search and speaks to how Google is pushing the social aspects in SERPs. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research: When asked what sources “influence your decision …
How Moms Keep Connected Using Smartphones
Great information if you are looking to target a specific audience. Moms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, relying on technology to keep them organized and connected wherever their busy lives take them. Smartphone ownership is higher …
Audience Targeting, ROI Draw Advertisers to Digital Video
Not often do we find articles about video marketing but this one from eMarketer speaks to a lot of the questions that I field on a regular basis. Audience and ROI both biggest draw and downside of online video advertising Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase …
Uniting Search and Display for Stronger Results
Finely eMarketer approaches a topic near and dear to my heart. I have been talking with my customers for years now about the importance of backing your search campaign with a display campaign. Overcoming the challenges can bring efficiency and performance Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, …
Online Influencers Gain Traction Over Celebrity Endorsements as Trusted Voices
Another great study about the impacts & Influences of social media. According to a new study from BlogHer, Inc., the leading participatory news, entertainment and information network for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase. The BlogHer 2011 Social …