According to a recent Mashable study released today, Washington DC, Atlanta & Denver are the top cities in the United States for social networking! This is great news to my fellow Marketing Denverites, the opportunity to leverage, or at the very least become an early adopter of social media marketing…Opportunity is knocking. As always if social media is something you …
Tablets Quickly Become Major Home Entertainment Device
I like this article from eMarketer because of the comparison it makes to actives that we consider past times that haven’t involved computers in the past. Most owners are using their PCs less Research on tablet usage has found, since the iPad first made its way into the hands of millions in 2010, that they are primarily used for entertainment, …
Facebook has emerged from a privacy scandal to become online advertising’s next great hope.
The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …
Travel Industry’s Online Sales Rebound
The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year after a drop in 2009. eMarketer estimates that US online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010. …
Surprising Growth for Standard Banner Ads
Another Great eMarketer article as it relates to display advertising. Plain old banner advertising eyed with renewed interest The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year. Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all …
Yellow Pages Publishers To Focus On “Local Search”
It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon). According to a recent SearchEngineLand.com publication, the Yellow Pages Association has changed its name to the “Local Search Association.” The name change reflects the transformation of yellow pages usage from publishers …
How to Monetize Social Media
Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …
Increase sales with a deep digital footprint
Business Monday published a great article about the ways to leverage the digital media available to business in an effort to generate maximum return on investment and backs it with some great tips. The Internet is one of the most effective tools you can have in your marketing arsenal. But successful online marketing is contingent on one thing – the …
2012 presidential candidates ‘friend’ social media
Politics & Big business use it, still doubting it for your small business? Republican Tim Pawlenty disclosed his 2012 presidential aspirations on Facebook. Rival Mitt Romney did it with a tweet. President Barack Obama kicked off his re-election bid with a digital video emailed to the 13 million online backers who helped power his historic campaign in 2008. Welcome to …
Facebook looks to cash in on user data
Just as you were thinking, Facebook won’t sell my personal information. Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast. Julee Morrison has been obsessed with Bon Jovi since she was a teenager. So …