Strategies to build content interaction on social networks

Strategies to build content interaction on social networks Yesterday PostRank released the results of research they performed on the frequency with which press releases that originate on commercial newswire web sites are shared in social networks.  PostRank found press releases on PR Newswire’s web site were shared much more frequently than content posted to our competitors’ sites. The study counted …

PPC Advertising Beyond Paid Search

This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of.  Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …

Are Consumers Interested in Finding Deals on Social Sites?

Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But …

A Browser for Social Media Obsessives

This is one that I’m going to need to watch for market share of browser penetration.  Yoono is a plug-in that has been available on Mozilla’s Firefox for years now.  This is not a new technology in any way shape or form, I wonder if it will catch on? Source of stats Feel the need to be constantly connected to …