(Reuters) – Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an outdated strategy. “If search engine isn’t what gets you up to the top of the list, what is?” said Springer, who …
ReachLocal and Google Form Global Strategic Partnership
ReachLocal, Chris’s employer continues to demonstrate it’s dominance in the search marketplace. Google and ReachLocal Sign First-of-its-Kind Global AdWords” Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World WOODLAND HILLS, Calif.–(BUSINESS WIRE)– ReachLocal , Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a …
Google’s Panda update has changed SEO again
Searchengine land posted a great article for all you SEO peeps. I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine “Caffeine lets us index web pages on …
Will Flipboard Revolutionize Online Advertising?
What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook. With Flipboard’s new so-called …
Online search records spark privacy concerns
Yahoo says it will now keep data for 18 months, matching Google. Yahoo plans to extend the amount of time it retains records on what its users search for online, less than two and a half years after breaking from the other big Internet search engines and promising to delete such data promptly. The new policy brings the company in …
Social media have rewritten political rules
At age 67, Eugene Kelleher remembers the day when “friends” were people you hung around with and “likes” were, well, things you liked. As recently as a year ago, the retired teacher had never heard the term “Facebook.” He had a computer, but used it mostly for word processing and e-mail. That changed this year, when Kelleher decided to run …
Groupon Makes Deal With Ex-Google Exec
Deal-of-the-day coupon service Groupon announced Thursday the hire of former Google executive Margo Georgiadis, saying she would take on the global sales, marketing and operations area of the business. The hiring comes as Groupon and Google vie for advertising dollars, with each company pitching its online marketing services to a wide array of small businesses. “Margo is a strong leader …