I love this article because I have been preaching about QR codes for close to a year now and the importance of using them in your marketing. Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store …
Livebookings Announces Continued Strong Growth Record in Online Restaurant Reservations and Marketing
We run many restaurants on the RL platform. The one thing that stands out above the rest with restaurants is the amount of online booking we track on a monthly basis. I think this articles information is very accurate and it is something that every restaurant should have on their site. If you don’t, opentable.com can manage it for you. …
Have You Reddit? Surging Social-News Site Can Help Merchants
This is a form of social media often overlooked by marketers, and I believe a very powerful form of social media at that. Social bookmarking, and the sharing of documents, pictures, thoughts, etc is a great way for people to let others know about important or fun things. Reddit is a social media site that allows anyone to submit links …
Social media advertising to quadruple
Another great post about the need to ride the wave on this one and not be stuck playing catchup. I’m not sure that I agree with how they broke it down. My opinion only, Display advertising on a social media site does not count as social media. I look at this form of advertising as targeted display or behavioral. Social …
Social media helps restaurant get off ground
For all you social media nay-sayers, here is a great testimonial about how a local Scottsdale AZ restaurant has succeed with social media. When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect. Nearly 14 months after the doors opened last March, …
14 Best Practices for Long-Term Social Media Success
I thought this was a good article with some very good suggestions and thought it fitting. As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Today, a …
Mobile Privacy, Security Now a Major Concern
Hot-button issues of the desktop web shifting to mobile Privacy, security and the possibility of being tracked across the web by advertisers are all big issues for users of the desktop internet. And now, with mobile phones more sophisticated than ever, the same issues are causing concern for the large percentage of consumers who carry around a wealth of personal …
Facebook Becomes Top Choice for Social Sign-In (like i need to say that)
For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content It was only a matter of time before it happened. Facebook out performed Google in total usage about a year ago, now with sign-ins. How much longer before Facebook overtakes the #1 internet property? In Q1 2011, Facebook …
How Engaged Is Traffic from Social Sites?
Web users who follow links from social sites are less interested in their content I like this article because it talks about the value of search as well as content sites, it speaks directly to the business that should be using social media. Entertainment (bars, restaurants, lifestyle, etc) business need to embrace the power of social media, business that are …
SMBs Need Real Plans For Social Media
This article speaks to having a good strategic process around marketing efforts as they relate to social media. If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff. Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …