Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …
Dex One, SuperMedia agree to $100M merger
NEW YORK (AP) — Dex One Corp. and SuperMedia Inc., two Yellow Pages publishers, on Tuesday said they agreed to merge, with the goal of saving money in a dwindling business. Shareholders in the companies will exchange their shares for new shares in a new company, Dex Media. Based on the closing stock prices of Dex One and SuperMedia on …
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines, comScore reported. comScore Explicit Core Search Share Report* July 2012 vs. June 2012 Total U.S. – Home & Work Locations Source: comScore qSearch …
Ever wonder how a Google search results page is calculated?
As a local business owner, you know it’s important to market your business online so that you can be found by local consumers. But, it’s also important to know how sites like the Google search engine work and how to conduct searches that can help you – as a business owner and a consumer – find the information you want …
Mobile Stats: Mobile Usage is On the Rise
Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business? The continued growth of mobile device ownership highlights …
Are You Effectively Using Social Media for Business?
The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …
Great Retargeting entry on Search Engine Land
ReachLocal newest offer, Reach Retargeting. Keyword level retargeting coupled with site level retargeting. The question went from “What is search retargeting?” to “Where can I get it?” and finally “How do I take my search retargeting campaign to the next level?” While there are far too many topics to address in one post, let’s take a look at the first, and …
Google’s $22.5 million FTC penalty is not enough:
As reports circulate Google is about to enter into a record privacy settlement with the FTC, just how bad is Google’s privacy record compared to other major tech companies? The Wall Street Journal (subscription required) reports that Internet giant Google is on the verge of agreeing to a $22.5 million settlement with the FTC to put to rest charges that …
Twitter Advertising Guide
Twitter has grown to over 500 million users and is expected to see ad revenues grow as well. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and …
Why Search Engine Phrases Are Key to Your HVAC Online Marketing
Narrowly focused search-engine terms help HVAC contractors get found online by the readers they’re targeting – qualified-to-buy, local homeowners seeking expert answers to questions about their home-comfort systems. HVAC contractors with an eye toward growth are able to nurture those online connections, turning readers into leads into customers. They’re also able to use their blogs to enhance their position as …