Everyone has a very different take on how social media benefits business and how much money or time to invest in their social media presence. I like the direction this article takes, backed with great points. Let me state this very clearly: Social media has produced the most profound changes in communications, news dissemination and social interaction—period. Loic Venance | …
10 Proven Strategies for Greater Likeability on Facebook
I love articles like this one. Any information to get your social media to work better makes it on my RSS feed. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Now more than ever, when …
Monetizing Luxury Online
Another article about tying an ROI to your media expenditures. Perhaps the most pressing question in online marketing today is: How can Facebook or Twitter translate to monetization online and why should luxury brands support this effort? As of today, Facebook has over 500 million people active. That’s approximately 1 in 13 people who log on any given day. Luxury …
Judge hangs up on phone book industry
A federal judge has rejected an attempt to block Seattle’s new yellow pages opt-out program, after the city passed one of the toughest laws in the country targeting yellow pages, and phone book companies fought back. Seattle unveiled its opt-out registry last week. The same day, Dex One – the city’s largest yellow pages distributor – filed a second motion to …
Canceled Seattle phone books rises to 105,000
This editorial is very helpful if you are using yellow pages advertising in your marketing media mix. I posted the original article a few weeks ago when the law passed. I believe that this is going to be a trend that spread across the country. A Seattle City Council briefing Tuesday on Seattle’s new yellow-pages opt-out program showed that the …
The Digital World of Millennials
This is great information if you are looking to target a particular age group in your marketing. Millennials—also commonly referred to as Generation Y and echo boomers—are the first generation to come of age in the new millennium. Unsurprisingly, the internet’s role is paramount among the age group’s media habits and usage. From shopping to socializing to watching TV, they …
Why Do Affluent Consumers Connect with Brands on Social Networks?
I find studies like this very interesting, always have. This is a great article for those who are into social media. Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use …
How Searches on Smartphones Fit in the Purchase Funnel
This is a great article about mobile fitting into the typical buying funnel. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that …
Seattle cracks down on yellow-pages deliveries
Out with the old, in with the new. It’s a sign of the times when cities are passing ordinances to allow citizens to op-out of receiving something that was once a staple of every coat closet. As internet usage continues to grow, and users can find everything they need in a few keystrokes. Seattleites and a few other cities around …