Another great article on “Social Media” No No’s. I have said this many times and will continue to beat the drum, social media marketing needs a clear defined plan. Willy-nilly social media programs are not the correct way to market. Social media has taken the world by storm. Everyone from college students, to politicians, news media outlets, to business professionals, …
Who Will Win the Facebook and Google War? A Social Media Smackdown.
Ali-Frazier. Yankees-Red Sox. Celtics-Lakers. The sports world has often seen knock-down, drag-out battles between titans. But seldom do massive companies zero in on each other. In the latest salvo of an increasingly nasty war, Facebook hired public relations firm, Burson-Marsteller to try to covertly get journalists and bloggers to write negative articles about Google’s privacy practices relating to its new …
Display Budgets Make Room for Online Video
I personally am loving to see that companies are embracing online video and making sure that they are represented in a video format online. YouTube has become a search engine in itself for many people, and smart business owners are capitalizing on it. Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets …
Targeting Millennial Wine Drinkers Online
This is a great article about a business owner who has found online marketing to be the revenue generator his business needed. I added this article because some businesses think that online marketing isn’t going to benefit their business, and this is a great way of demonstrating that no business can’t benefit from online marketing. Constellation was a collection of …
Search Engine Rankings – April 2011
comScore recently released April 2011search engine rankings report. This report shows overall market share / usage of the top search engines. Here is the recap in order of usage: Google search market share fell to 65.4 percent, a loss of .3 percent in March. Yahoo grew to 15.9 percent, a gain of .2 percent. Bing grew to 14.1 percent, a …
Have you checked your website lately?
I think often times we assume that our website is doing what it always does, waiting for a visitor to request the information we have to share with the world. With all the algorithm changes that take place in search engine world, we often forget to check the basics. Does my website work correctly in all web browsers? If your …
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …
7 Winning Strategies for PPC Remarketing Success
Search Engine Watch posted a great article about getting back in front of customers. Remarketing is a product that I think every business should consider doing. Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless …
To Boost Organic Clickthrough Rate, Look to Paid Search CPC
Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a common goal: top placements on page 1 of search engine results. Unlike paid search, which lets advertisers simply buy top position, search engine optimization (SEO) earns marketers premium page rank through careful website optimization on select …
Facebook claims more than 31% of the display ad market
The social network had 233.9 billion more impressions than the next largest display ad publisher. Of the more than 1.11 trillion online display ads U.S. Internet users viewed in the first quarter, nearly one in three, or 31.2%, were delivered on Facebook, according to web measurement firm comScore Inc. The leading social network led all web sites that displayed ads …