I read an article today about the 10 biggest lies in online advertising, and the wheels started turning in my head about customer perception of search engine marketing campaigns. So many companies today sell “buckets of clicks” and are somehow able to hang their hat on it, “We got you 700 clicks to your website!” The truth is; it doesn’t …
10 Biggest Lies In Online Marketing
This is such a great article about online media. I love number 2 because so many companies these days sell a bucket of click to customers and then hang their hat on it. The other day I tweeted about the most common come-on in online advertising, that integration of some new behavioral/widget/toolbar/bulls**# service would be as simple as “one line of …
Traditional Media Ad Spending Plateaus
Another great article from eMarketer. My personal belief is online marketing is going to continue evolve, coupled with technology advancements like Tivo, Satellite radio, we will see traditional media will be harder hit than eMarketer predicts. Spending will dip again this year after an uptick in 2010 After plunging by 18.5% in 2009, ad spending on traditional media is on …
ReachLocal Receives Innovation Award from British Government
Hands down a great company to work for, but the awards that ReachLocal continues to win are the icing on the cake for me. I made the decision to work for ReachLocal a few years ago because the technology; in my opinion is nothing short of extraordinary. Everyone sells search now days, but search done right is a very different …
Who is Handling Your Social Media Marketing?
If you have been reading through the industry information on this some for more than a month, you know how Chris gets on his soap box and tries to hammer home that you can’t do social media without a game plan and “willy-nilly” just won’t do. Another great article from business 2 community about the very same topic. Social media …
Seattle Exports Anti-Phone-Book Law to San Francisco
If the yellow pages industry didn’t already have enough on their plate because of diminished usage and advertisers abandoning ship. Now that Seattle has passed legislation that impacts directory publishers, San Francisco has followed in suite, but with mush worse implications to the publishers. The first shot in the war against unwanted phone books was fired in Seattle. The city …
Essential Social Media & Tech Resources
Generally we just post 20% of an article and a link to the original data that is relevant to the user of this site, but this information is so important, I figure I have about 25%, so I will note the source and link to the original content on Mashable. Look though the following information, tons of great links here. …
Effective Audience Targeting Leads to Bigger Display Budgets
Display advertising has been around for many years, however the total impact to business has been been measured in click through. Needless to say the impact of banner advertising is much more than click through, but being able to deliver the message to the target market has allowed for display advertising to garner more of businesses marketing budgets. Agencies, advertisers …
Should You Put Mobile in Your Marketing Mix?
This is a great article about the usage of mobile media in your marketing plan. If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …