Have you decided to take your Orthodontic Practice to the next level by re-evaluating your current marketing strategy? You have landed on the right place. I have been helping SMB’s (Small & Medium business) create new impactful marketing strategies for over 14 years. I work with mostly businesses in Denver CO. However, with the power of GOTO meetings, I can …
Orthodontic Marketing
Orthodontics was the first recognized specialty field within dentistry. Orthodontists are dental specialists in the diagnosis, prevention, and treatment of orthodontic problems who have completed a minimum of two academic years of study in an accredited orthodontic residency program. Only those dentists who have completed this training may call themselves “orthodontists,” and only orthodontists may be members of the American …
Online Coupons Reach Nearly Half of Web Users
Is it a sign of the economic times, or just the new rage in online advertising by retailers? Regardless of the answer to the question, it doesn’t change the fact that online coupons are big business for retailers. This is a great article for any business to read and consider. If you are a business looking at doing online deals, …
The TRUTH About Facebook.
This is a a great collection (article?) of Facebook data. Some of it seems very common knowledge, and some of it is an eye-opener. If you are using social media, keeping track of internet properties, or just want some great trivia information this article is for you. Bank Of America Merrill Lynch (BofA) released a big report on the way …
Phone-book delivery disappearing
If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given …
Rise in social media requires businesses to rethink customer value.
New measures of value are needed so that organizations know how best to direct engagement efforts; revised engagement strategies can be improved with customer analytics CARY, N.C.–(BUSINESS WIRE)–Re-envisioning Customer Value, a report from the Economist Intelligence Unit, sponsored by SAS, the leader in business analytics, found that the rise of social media has required companies to reevaluate the way they …
The Difference A Company’s Size Makes In Social Media
This is the type of article Search Engine Land is known for, frankly, all small business owners need to read this. Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns. However, whether or not a company is considered a small business or a big company can make …
SEO: Beware of the dark side
In my job I talk with many companies that “Have an SEO guy.” I always talk with them about the great sides of SEO and we on occasion talk about the down sides. Anyone that knows me, knows that I am a big advocate of SEO and SEM together provide a great mix. In fact I talk to alot of …
Why Marketers That ‘Like’ Results Must Spend With Care In Social Media
I have said it over and over again, you can’t Willy-Nilly social media, this article gets right to the point that Social Media with a plan is in no way free, or easy. If you start into the article, please read the entire article. Social media needs to be viewed as branding and is a very slow process. Social media …
Google Executive Chairman Schmidt Says He ‘Screwed Up’ in Social Media
Google Inc. (GOOG) Executive Chairman Eric Schmidt said he “screwed up” in the area of social networking when he was chief executive officer of the world’s largest Web- search provider. “I clearly knew I had to do something and I failed to do it,” Schmidt said yesterday of his efforts to help the company excel in social media. “The CEO …