Dexknows Online Marketing…Right?

Have you considered buying a bucket of clicks from Dex One for your online marketing?  If you have, or if you are currently buying “Clicks programs” from Dex, you might want to read this entire article. Most yellow pages companies, Dex included, sign the business to a year contract and generally never talk about the program again until it’s time …

Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion

Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first …

Online Advertising Waters Down Impact of Offline Ad Bans

Not allowed to advertise your booze or smokes on a billboard? That’s okay. Research shows online advertising works especially well in places with government ad bans. “If you want to regulate the offline world, you have to remember that people have access online too and you have to think about how that online world is going to mitigate the effects …

Twitter announces its new search engine and photo sharing

Starting today, Twitter has completely revamped its search, delivering more relevant Tweets when you search for something or click on a trending topic, and showing you related photos and videos. Its “relevance” search feature is a serious move towards Google’s territory, adding greater weight to its big announcement yesterday that Twitter acquired AdGrok, putting it firmly into place as a relevance …

Lawyers seeing potential in social media

Starting work at a law firm today may require more than just knowledge gained through cramming for the bar. In addition to studying terms such as forfeiture and breach of contract, lawyers must also know the meaning of “tweet,” “blog” and “friending.” Today’s lawyers more and more use social networking tools to market themselves and their businesses and to network …

Google Buys PostRank for Social Media Analytics

Google acquires PostRank to help cut through the social media noise for users and advertisers. The move is Google’s latest play to challenge Facebook in social software. Google (NASDAQ:GOOG) June 3 said it has purchased PostRank, a startup whose software sifts through social media to disambiguate signal from noise. Financial terms of the deal were not disclosed. ReadWriteWeb, which uses …

Google Wallet Puts Banks In Its Pocket

Google Inc. isn’t asking for a share of the payments revenue generated with its new mobile wallet. Nevertheless, partnering with the search engine juggernaut could be a trade-off for banks. Google plans to make money through an associated service in which merchants pay to display coupons on the phone screen. Banks may be leaving money on the table if they …

Twitter and iPhone: A Match Made In Social Media Heaven

Did Twitter just leapfrog Facebook? As Chris discussed during his extensive coverage of Apple’s WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that’s synonymous …